Did you ever wonder why some web sites show up at the top of a search engine search while others show up on page 100?

Search engine optimization. Sure, there are various pay-per-click and sponsored content opportunities which can put your site at the top of the list, and these definitely have value. However, these usually cost money on an on-going basis and provide relatively short-term traffic.

Good search engine optimization can provide long-term better search engine rankings and more site traffic for minimal cost.

How? Why? Well, there are literally thousands of search engines and web directory services, and they all use slightly different techniques to rank web sites. But if you concentrate on the top 10 or so major search engines, there are common concepts they all use to rank web sites, and you can optimize your site to fit these concepts.

For example, search engines might look at the following factors when calculating a "ranking" for your web site:

• metatags: keywords, description
• page titles
• page content
• specific html header tag values like tags
• image alt tag values
• external links into your site from related sites
• number of pages in your site
• ...and more!

And remember, to optimize your web site, you must know what you are optimizing for! ThatsMyNet will also help you define just what your target demographic is, and what your Most Wanted Response is, so you CAN optimize your site.

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For more web marketing information, click a link below:

• pay-per-click program management
• web site search engine optimization
• search engine submission
• web traffic report analysis
• web marketing consulting