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Web Marketing Consulting
Admit it, web marketing is not really techno-stuff, and it's
not really classic marketing -- it's a mix of the two. A technically
advanced site won't get any hits or generate any revenue if it's
not marketed using solid marketing techniques. Likewise, just
applying classic marketing to an otherwise boring web site won't
drive optimum traffic either.
Today more than ever, you have to wow your prospective customer
with:
- relevant content that helps them solve a need or problem
- an interesting, easy-to-use web site that engages them
- the ability to sell them the right thing at the right time!
If your site's content is not relevant to them, they're gone.
You have about 7 seconds on your home page to convince your
prospect you can help them. You better use that time wisely.
A site that is clear, easy to navigate, and also stands out
somehow will also go a long way to interest your prospect and
get their sale.
Finally, once you determine what they need or want, you've got
to ask them for the sale! Many very good web sites just
don't generate much revenue because they don't ask for the sale
at all! You've got to start a relationship with your
prospect:
- help them see themselves in your web site
- show them you understand their want or need
- present a quality solution to their problem
- prove your product quality and expertise
- ask for the sale!
Before you do any web site marketing, you should have a clear understanding
of your target customer, your Most Wanted Response, your key words and phrases
that promote your site, and a clear plan for what strategies you will attempt and
how you will measure their success.
ThatsMyNet can help you define and manage your web site marketing strategy,
so that all your marketing endeavors are applicable and measureable.
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